Find out if your marketing is actually working.
A FREE SELF-DIAGNOSTIC
The 7-Question Marketing Audit is a self-diagnostic any owner can run in 20 minutes. It tells you whether your marketing is built around your business goals, or whether you’re paying for activity that doesn’t connect to revenue.
7 QUESTIONS · 20 MINUTES · NO STRINGS
WHAT’S IN IT FOR YOU
What you’ll know in 20 minutes that you don’t know now.
01
Whether your marketing has a goal at all
Most owners can’t name what their marketing is supposed to produce this quarter. If that’s you, the audit will show you why everything downstream is broken.
02
Where your funnel is actually leaking
It’s rarely at the top. Most owners are losing leads in the middle or bottom of the funnel because nobody’s built the connection between channels and pipeline.
03
Whether your messaging is doing any work
If a stranger landed on your website right now, would they understand what you do in five seconds? The audit forces you to find out.
04
Which of your marketing dollars are accountable
Most marketing budgets are 70% guess and 30% activity. The audit identifies which dollars can actually be traced to revenue, and which can’t.
05
Whether your channels match your customers
Lots of businesses run channels because everyone else is, not because their customers are there. The audit catches this mismatch immediately.
06
The 4 to 6 Key Performance Indicators (KPIs) you should be reviewing monthly
Not impressions. Not followers. Real metrics that connect marketing to revenue. The audit names them so you can start tracking the right ones.
Seven questions. One score. Clear next steps.
WHAT’S INSIDE
The audit is built from the same diagnostic framework I use in every engagement I take on. Each question is scored 1 to 5. Your total tells you which of four alignment tiers you’re in, with specific recommendations for what to do next.
— Cover page and instructions
— Seven scored questions, one per page
— Your total score and tier interpretation
— Specific next steps based on your score
— Optional path to a free 30-minute strategy call
Four tiers. Find yours.
30—35
Strong Alignment
Your marketing is built around your business goals. You know what’s working, why, and what to do next. This is rare.
22—29
Foundation but gaps
You have the basics in place but specific systems or metrics are missing. The fix is usually targeted, not a full rebuild.
15—21
Significant misalignment
Your marketing is producing activity but it isn't well-connected to your business goals. The fix is a strategic reset, not more execution.
0—15
Disconnected
Your marketing is largely guesswork. The good news is that the gains from fixing this are usually large and quick.
READY TO FIND OUT?
Take 20 minutes. Then decide what to do.
If your total is below 22, your marketing is producing less than it should, and we should probably talk. If it’s 22 or above, you have a solid foundation. Either way, you’ll have a clearer view of your business than you had this morning.