FRACTIONAL MARKETING STRATEGIST
A senior strategic voice in the room every month.
Ongoing marketing partnership for owners who want a thinking partner, not another vendor. Strategy, accountability, and KPI discipline tied directly to your business goals.
3 mo
MINIMUM ENGAGEMENT
12-18
HOURS PER MONTH
$2,500
MONTHLY INVESTMENT
For owners who want strategy, not just service.
You have someone executing marketing tactically (in-house or outsourced) but no senior strategic voice in the room. You need monthly accountability on whether marketing is producing what it should. You don't want to hire a full-time CMO or VP of Marketing right now.
Fractional fills that gap. Ongoing strategic guidance, KPI discipline, and someone who actually understands how marketing connects to revenue.
THIS IS RIGHT FOR YOU IF:
You want a senior strategic voice in your monthly leadership conversations
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You're already running marketing but want it tied to business outcomes
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You want accountability on Key Performing Indicators (KPIs), not just activity reports
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You're committed to at least three months to give the strategy time to work
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It’s not for you if
You want a tactical executor running campaigns or producing content. Fractional is strategic. If you need execution, that lives in Custom Implementation or with a vendor we can help you select.
Tactical execution without strategic oversight is the most expensive way to do marketing.
WHAT HAPPENS WITHOUT IT
You spend more on agencies and freelancers, see less return, and never know which channels are actually producing. Six months in, you have impressions, no answers, and the same strategic gap you started with.
Fractional exists to close that gap. So you get results you can defend in any leadership meeting, not just results you receive in a report.
What you get on retainer.
EVERY MONTH
From the moment your Blueprint is complete, Fractional puts the strategy to work. Strategic partnership designed to keep your marketing accountable to revenue every month.
Monthly Strategy Session
One 90-minute working session per month. Review what's working, what isn't, and what to change. Recorded so your team can reference.
KPI Accountability
Monthly KPI review document. Connects your marketing activity to actual business outcomes. No vanity metrics. No fluff reports.
Async Support
Email or Slack support throughout the month for strategic questions, vendor decisions, and quick reviews. Capped at reasonable use.
Vendor Oversight
I sit in critical meetings with your agencies, freelancers, or in-house team on your behalf. You stop being the only person holding them accountable.
Quarterly Reset
Every 90 days we step back, look at the data, and adjust the strategy. Half-day session focused on what to keep, kill, or scale.
Strategic Interventions
When growth stalls, when a pivot is needed, when something breaks, you have a senior strategist on call who knows your business.
THE ENGAGEMENT
How it unfolds.
MONTH 1 OF FRACTIONAL
Activation
Take the Blueprint strategy and put it into motion. KPIs go live, sessions hit the calendar, vendor accountability begins.
KPI dashboard build and baseline
Vendor and team alignment
First monthly strategy session
30-day execution checkpoint
MONTH 2 - 3
Refinement
Execute and refine as the strategy meets reality. Early wins surface. The first quarterly reset sharpens what is working.
Monthly strategy sessions
KPI review and adjustment
Vendor and team oversight
First quarterly reset (Month 3)
MONTH 4+
Acceleration
Strategic partnership at the cadence your business actually needs. Tactical interventions when things shift.
Ongoing monthly sessions
Quarterly strategic resets
Tactical interventions when needed
Hiring and vendor decisions
The methodology I bring to clients comes from years of in-house marketing experience.
BUILT ON REAL PROFESSIONAL EXPERIENCE
10x
Pipeline increase at a B2B startup, alongside the sales team.
$210K
Generated in 4 months by co-launching a $6K-per-seat program.
3—18mo
Sales cycles served across multiple industries.
INVESTMENT
$2,500
per month, 3-month minimum
What’s Included
✓ Activation of your Blueprint strategy from Day 1
✓ Monthly 90-minute strategy session
✓ Async email and Slack support
✓ Monthly KPI review document
✓ Vendor and team oversight
✓ Quarterly strategic reset
✓ Direct line for strategic interventions
Pricing scales with scope. Quarterly renewal recommended for strategic quarterly planning.
Common Questions
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Fractional CMOs typically run marketing departments at companies $10M+. This is calibrated to small and mid-sized businesses ($500K to $10M) where you need senior strategy without senior overhead. The work is the same shape (strategy, accountability, KPI discipline) but the scope and pricing reflect the business stage.
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No. Every engagement begins with the 4-week Marketing System Blueprint ($3,500). After your Blueprint, you decide whether to continue with Fractional.
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After the 3-month minimum, the engagement runs month-to-month. You can pause or end with 30 days' notice. My recommendation is to renew quarterly because the strategic depth compounds, but the agreement gives you flexibility.
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No. Fractional sits above tactical execution. Your agency, freelancers, or in-house team continue doing the work. I provide the strategy, KPIs, and accountability that make their work actually move the business. In some cases this leads to replacing or restructuring vendors, but that's a strategic decision we'd make together.
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Three to four concurrent Fractional clients maximum. Beyond that, the strategic depth declines. When the roster is full, there's a waitlist.
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That's exactly when Fractional earns its fee. Pivots, growth jumps, market shifts, leadership changes: the quarterly reset and ongoing partnership exist precisely to navigate change without losing strategic clarity.
Ready for a senior voice in your monthly strategy meetings?
A 30-minute strategy call to discuss whether Fractional is the right fit for your business stage and goals. No pitch.