THE MARKETING SYSTEM BLUEPRINT
Get a marketing strategy actually built around your business goals.
A focused 4-week engagement that produces a complete written marketing system. ICP, messaging, funnel, KPIs, and a 90-day roadmap. Ready to execute.
4
WEEK ENGAGEMENT
8
TANGIBLE DELIVERABLES
$3,500
ONE-TIME FEE
Built for owners who are tired of guessing.
Most owners who fit this engagement have already paid agencies, freelancers, or platforms that produced impressions instead of revenue.
They don't need more tactics. They need a clear strategy tied to their business.
The Blueprint produces that strategy in four focused weeks, in writing, ready to execute.
THIS IS RIGHT FOR YOU IF:
Your business is doing $500K to $10M in annual revenue
—
You've spent on marketing without seeing it move the numbers that matter
—
You want a clear strategy you can hand to a team or execute yourself
—
You're ready to stop running marketing on instinct and start running it on a plan
—
It’s not for you if
You're looking for someone to write social posts, build a website, or run ads. Those are tactics. I build the strategy that tells you which tactics to invest in and which to stop.
The most expensive marketing isn’t bad marketing. It’s marketing that’s directionally wrong.
WHAT HAPPENS IF YOU DON’T FIX THIS
Without a clear strategy, every dollar of marketing spend becomes a guess. Three months of unclear direction can cost more than a Blueprint engagement many times over, in spend that didn’t produce and time that didn’t compound.
The Blueprint exists to end the guessing. Four weeks. One clear plan. Quick wins you can move on immediately. The bigger strategic work compounds from there.
A complete marketing system, written and ready.
WHAT YOU RECIEVE
Eight tangible deliverables, formatted for use, not for show. You'll be able to execute, hand off, or reference each one immediately.
01
Strategy Document
A written 30 to 50 page document covering your full marketing system, with diagnosis, recommendations, and reasoning. Not a slide deck. A real document.
02
Ideal Customer Profile
A one-page validated profile of your highest-value customer. Behavior, triggers, decision process. Validated against your real customer list.
03
BrandScript & Messaging
A clear, tested message your team can use in any conversation. Written in Storybrand format with a one-liner you can defend in any meeting.
04
30-Day Follow-Up
One working session 30 days post-delivery to course-correct, answer execution questions, and adjust the roadmap based on early signal.
05
KPI Scorecard
The 4 to 6 metrics that actually predict business growth, with a monthly tracking template. Connects marketing to revenue, not impressions.
06
90-Day Roadmap
A sequenced action plan with priorities, owners, and timing. Not a wish list. A defensible roadmap you can take into your next leadership meeting.
07
Recorded Sessions
Both kickoff and final delivery sessions are recorded and shared, so your team can reference them and you can revisit reasoning anytime.
08
Funnel Map
Visual current-state and recommended-state funnel maps showing where your leads come from, where they leak, and how to fix it.
THE PROCESS
Four weeks. One clear plan.
WEEK 1
Discovery
I map your business, your customers, and your current marketing.
2-hour kickoff session
3 to 5 stakeholder interviews
Review of analytics, CRM, and recent campaigns
Business overview brief
WEEK 2
Diagnosis
I identify exactly where your marketing breaks down today and why.
ICP profile
Competitive landscape brief
Funnel diagnostic with leak analysis
WEEK 3
Strategy
I build the system. Messaging, funnel, channels, KPIs.
Refined BrandScript
Recommended funnel architecture
Channel strategy with reasoning
KPI framework
WEEK 4
Plan
You receive the written strategy and the roadmap. We walk through it together.
90-day priority roadmap
Implementation checklist
Final presentation, recorded
30-day follow-up scheduled
Marketing that moves real numbers.
PROVEN RESULTS
10x
Built marketing systems that powered a 10x project pipeline expansion at a B2B startup.
$210K
Built the marketing and sales strategy for a $6K-per-seat program that generated $210K in 4 months.
50%
Refined marketing systems for a $400K annual event, cutting manual comm. costs 50% and contributing to 100+ attendee growth.
INVESTMENT
$3,500
One-time fee, fixed scope
What’s Included
✓ 2-hour kickoff session, recorded
✓ 3 to 5 stakeholder or customer interviews
✓ Review of all marketing assets, analytics, and CRM
✓ Eight written deliverables (see above)
✓ Final presentation, recorded
✓ 30-day follow-up working session
No hourly billing. I sell outcomes.
Common Questions
-
Agencies sell channels (social, ads, email, content) and try to fit your business into their playbook. The Blueprint sells strategy first. I figure out what your business needs to grow, then design the marketing to deliver it. You can take the Blueprint to your existing team or agency and it will make their work better, or use it to decide what to actually outsource.
-
Not in the Blueprint. The Blueprint is strategy and structure. Execution (writing emails, building landing pages, running ads) is a separate engagement. Most clients execute the Blueprint with their existing team or vendors. If you want ongoing strategic support after, that's available through Fractional. If you want fuller build-out with a contractor team, that's Custom Implementation (by application).
-
The kickoff is week 1, with stakeholder interviews scheduled across weeks 1 and 2. Weeks 2 and 3 are heads-down work on my side. Week 4 is the final delivery and walkthrough. You can expect 4 to 6 hours of your time across the engagement, plus any time team members spend in interviews.
-
Most engagements will run remote with video calls. I’m happy to travel for kickoffs and final presentations when it makes sense and the budget supports it.
-
You execute the plan. I schedule a 30-day follow-up working session to course-correct based on early signal. From there, you have three honest options: end cleanly and run the plan with your team, continue with Fractional for ongoing strategic support, or scale with Custom Implementation (by application).
-
Pricing scales with scope (number of stakeholder interviews, complexity of business, multiple business units). The base $3,500 one-time fee covers a single-business-unit engagement with up to 5 stakeholder interviews. Anything beyond that is quoted before the engagement begins. No surprises.
Ready to know exactly what your marketing should be doing?
Book a 30-minute strategy call. I'll discuss your business, your goals, and whether the Blueprint is the right next step. No pitch. I'll tell you straight.